Realtors’ Yard Signs Need Improvement
Bill drove around today taking dozens of photos of agent’s yard signs and discovered something very important. In most cases, the big realty chains that provide “company” yard signs for free or at a discount want agents to use ones that devote more than half the advertising area to the company—not to the agent.’
Now we all know that people buy real estate from an agent and not from a company; in fact, when they choose me to help them buy a house, they often ask me—after the fact—what company I’m with.
Well, I am sure that an agent has more credibility being with a large national firm like Prudential California Realty, Coldwell-Banker, Century 21 or Re/Max, but that does not mean that these firms should take up half the space on the yard sign.
My husband, Bill Koelzer, is writing a column right now on this subject. To see some of the photos he took that show the good, the bad, and the ugly of Realtor yard signs, take a look at this.
How do you do your Real estate signs? Do you just take signs of a particular design or format that the Broker or company gives you or recommends, or do you go out and design your own signs? Ideally, ones that give YOU more room to talk about yourself and your contact info than the company gets?
Lemme know…gimme some comments on this…do a post now on this important subject, since yard signs are one of the world’s best way to get new real estate listings.
Debbie,
Glad to see you have joined the blogosphere! Congratulations on taking this step and good luck to you.
Debbie - Your signs are gorgeous! Great pictures as well
My boss bought a domain name called IBuyBeachHouses.com a long time ago, and he used to stick the signs up on the ones that he had bought.
With a catchy phrase like that it was pretty amazing how many people drove by a beach house and then went to his website.
Jan
Bill’s buddy from Myrtle Beach, SC
Debbie, the first thing I was told by my brother was that my name should be larger than the company name. So I guess brilliant minds do think alike!
Debbie, I do use the Prudential company signs for my Las Vegas Real Estate business, but all the information on them leads the clients back to me! I have my own phone number and web site information as well as the team name. And, of course, a 24 hour info hotline number. In Nevada, however, it is the law that the company name must be larger than the agent’s name.